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By David Golokhov in NFL Football — May 12, 2020 10:17 AM PDT “I don’t want to play with the mental attitude I have,” he explained. Things gradually began to change for ABC’s sports division in 1960, when the network used a bit of cloak-and-dagger trickery to acquire the rights to NCAA football games. Free to pick anyone, he picked someone much of the country hated.Photo Illustration by SI Art; Walt Disney Television/Getty ImagesRozelle called Arledge: “I guess you owe a thank-you note to Johnny Carson.

So Scherick found ABC’s plainest-looking employee—his name was, naturally, Stanton Frankle—and gave him the envelope. If Gallery saw the competition dropping off a bid, he’d submit his high offer; but if no one else showed up, he’d go with the envelope containing the low one.More than 85,000 fans packed Cleveland Stadium on Sept. 21, 1970, for the MNF debut.“I don’t remember nothin’,” says former Browns receiver Gary Collins, who at 80 has a wonderful memory with regards to just about everything else outside the events of Sept. 21, 1970. Monday Night Football was, along with Hallmark Hall of Fame and the Walt Disney anthology television series, one of the longest-running prime time programs ever on commercial network television, and one of the high… ... We have a supply of human drama that would make the producer of a dramatic show drool. “It’s like playing a round of golf and not taking all your clubs. I don’t want to play with half a bat.”

ESPN Monday Night Football (abbreviated as MNF and also known as ESPN Monday Night Football on ABC for rare live special broadcast) is a live television broadcast of weekly National Football League (NFL) games on ESPN in the United States. He has his.”)Howard Cosell was a very smart man—Phi Beta Kappa; editor of theMeredith: “Between you and Howard I’m not going to be able to understand anything y’all say.”That’s not to say that ABC’s broadcast dwelled on the fate of the unconscious Collins in an unseemly fashion.

“But that catch in the first Monday Night Football game—I got pictures made up of it. It’s your program.”Frustrated, Arledge began talking to Scherick, and before long he took a job at ABC, which, as Arledge wrote in his autobiography,In the days before the advent of the sports bar, taverns felt a pinch too. But while Arledge was intent on breaking the mold, he had to concede that with Meredith and Cosell he’d need someone to play traffic cop, not to mention actually describing what happened on the field. From 1970 to 2005, it aired on sister broadcast network ABC. Looking like a man forced to read his own obituary off a cue card, Atkinson declared, “I’m glad that Joe Willie’s back with us.”Arledge looked at the major sports. He doesn’t have the speed that he had in ’64, when he was Most Valuable Player in the title game, won by the Cleveland Browns …”Unbowed, Arledge began what he called a “long-term campaign of cultivating Mr. Rozelle.” In his autobiography, Arledge takes a fair amount of credit for the Monday-night idea. All we have to do is find and insert it in our game coverage at the proper moment. Arledge was elated … until Rozelle dropped a bombshell. The thing that surprises me is that I’ve created so much publicity for the telecasts under conditions in which I have not been able to do my thing.”As sports became an increasingly significant part of ABC’s overall programming strategy, Arledge quickly ascended the corporate ladder, becoming president of the network’s sports division in 1968.

While Meredith had emerged as the breakout star, Cosell was, predictably, the lightning rod. Let us celebrate all—O.K., mostly all—that came with it. He insisted as part of the agreement that the league would not, as was the custom of the day, have right of refusal over the announcers.

When Frankle left the ABC office at 11:45 with his envelope, “we shook hands. The NFL had tested out a few Monday games in the 1960s, but they were one-offs, and they were treated as such by CBS, which broadcast just four of the five. And he gave just the specifics of each play, like a very good high school P.A. Dandy Don had always been a performer. The New York Giants host the Pittsburgh Steelers Monday at 7:10 p.m.

Then Frankle came forward and handed over his envelope, like a trump card. They were barely documenting the game, but just the marvel of seeing a picture was enough to keep the people glued to their sets. Among the potential bidders: CBS had the NFL and wasn’t interested; NBC was the incumbent rights holder and the overwhelming favorite to remain as such.

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